Hi, I'm Ellie.
I help high-achieving professionals with ADHD stop white-knuckling their way through work and start building a way of working that actually fits them.
After more than 25 years in banking and a mid-career ADHD diagnosis, I know what it's like to look capable on the outside while feeling overwhelmed on the inside. I've been where many of my clients are.
My story
I spent more than 25 years at a major Canadian bank. I started as an analyst and went on to work as a management consultant, a private banker, and a leader. From the outside, it looked like a steady climb. On the inside, I often wondered why the "simple" things felt so hard.
A mid-career ADHD diagnosis finally explained it. The struggle had never been about effort or ability. I had a brain that worked differently, running on systems that weren't built for it.
Today I'm a certified ADHD coach (ADDCA) with an Ivey MBA. I help adults with ADHD, especially women, professionals, and people in transition, work with their brains instead of against them. Together, we build practical systems for time, focus, and follow-through that actually stick. We also make room for the emotional side, including letting go of the shame that so often comes with ADHD.
I'm based in Toronto and coach virtually, so we can work together wherever you are.
Background & credentials
- Certified ADHD Coach, ADD Coach Academy (ADDCA)
- MBA, Ivey Business School
- 25+ years at a major Canadian bank as an analyst, management consultant, private banker, and leader
- Speaks English, Bulgarian, and Croatian
What you can expect from me
Strengths first
Your ADHD brain got you this far. We build on what already works for you instead of trying to make you someone you're not.
Practical over theoretical
Every session ends with something concrete to try in your real work week, and we adjust based on what actually happens.
Curiosity, never shame
When something doesn't stick, that's information, not failure. We get curious about why and design around it.
You set the agenda
You are the expert on your life and work. My job is to ask the right questions, offer tools, and keep you moving.
Let's see if we're a good fit
The best way to know whether coaching with me is right for you is a quick conversation. It's free, and there's no obligation.
Now welcoming a small number of founding clients